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Guide Book

Certified Scrum Product Owner Course

13-14 Feb. 2018. Beit Heuss, Bazel St.16, Herzliya Pituach

This course will immerse you into the Agile experience so  you will understand the Scrum Product Owner role in depth and learn the necessary practices to succeed as a Product Owner.

This course will certify you a CSPO by the official Scrum Alliance organization.

This course will grant you with 16 PDU’s by the Projects Management Institute (PMI).

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Course Agenda

Attending this course will enable you to understand the product owner role in depth and learn the practices necessary to succeed as a product owner. This includes the product owner duties, the role’s authority, and its interaction with the other Scrum roles and stakeholders such as customers, users, sales, marketing, and management.

You will understand how product planning, proscrumduct discovery and product definition work in Scrum including taking advantage of early customer feedback and emergent requirements.

The course also teaches you how to turn a product vision into a successful product by forecasting the project progress, grooming the product backlog, and effectively collaborating with the ScrumMaster and team in the sprint meetings.

This interactive course teaches practical techniques through instructions and hands-on exercises.

You Will Learn

√ How to develop a project charter

√ How to write a usable product backlog

√ How to create good user stories

√ How to properly and quickly give long term estimations

√ Innovative techniques for prioritizing the product backlog

√ How to predict the delivery date of a project (or the features that will becomplete by a given date) using velocity

√ How to manage your portfolio

√ How to successfully scale the role of the product owner

√ How to effectively communicate with the ScrumMaster and the Team


Who should attend?

This course is suitable for those practicing or looking to practice the art of the Product Owner and for anyone involved in Scrum development (Managers, Team Members, Product Managers, etc.). 

Prerequisites: Past Experience in R&D or product management required, and having read at least one Scrum book is mandatory. 


Course Agenda: 

1st day: 

⇒ Introduction

⇒ Scrum Overview

⇒ The Big Picture

⇒ Scrum Roles

⇒ Sprint Planning

⇒ Scrum Ceremonies

⇒ Product Vision

⇒ User caracterization technics (Users, Actors, Personas)  

2nd day: 

⇒ Product Stakeholders

⇒ Product Backlog

⇒ Prioritization

⇒ Estimation

⇒ Expectation Coordination

⇒ Agile Planning

⇒ Defining release content – Story mapping

⇒ Hard estimation/Soft Estimation

⇒ An innovative buffering technic – Feature buffer

⇒ New technics for Busines Value estimation  


◊ Product Owner Myths and Realities

◊ Paint Haim’s home

◊ Managing the stress of the teams

◊ U Us Use User Stories

◊ Scrum Game

◊ Valued Manifesto

◊ Write your name

About the Trainer

Haim Deutsch

Founder and CEO, Agile Spirit Ltd.

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Haim is a 25 year veteran in the software development industry. During this period he was leading Israeli High-tech enterprises, fulfilling all roles beginning as a programmer up to R&D manager.

Haim is a Technion alumnus, holds a B.Sc in Computer Sciences and is a certified Project Manager and Program Manager by the Technion. He was certified in 2007 as an MCI (Master Coach Isreali) by ICA (Israeli Coaching Association) and the Technion, and either as an EMCI (Executive Master Coach Israeli). Haim have been practicing SCRUM since 2005, and thus was one of Agile pioneers in Israel. He was certified as a SCRUM Master on 2006 and is 282-nd CSM to be certified worldwide, received his Practitioner certification (CSP) in 2007, and since October 2008, became a Certified Scrum Coach, being the first and only CSC in Israel and in France. Haim got his CST (Certified Scrum Trainer) in 2010. Haim has proven success as a consultant and a coach with organizations throughout Israel and French speaking countries (France, Luxembourg, Belgium, Switzerland) recovering control over the highly uncertain world of Software development.
Haim is a recognized speaker in many  IT conferences including Israeli PMI, ITC Forum, Technion, IDF/8200 and more.
Haim has developed “The Bug Budget model”, the “Velocity Model” and lately -the “Quality Spirale” model.

Haim have been a member of the CSM evaluation test review team, a member of the PMP-APM certification review team, CSC application review team.

Haim is the Israeli pioneer of Agile Leadership new Scrum Alliance program

Doing Agile will get you somewhere while Being Agile will get you Anywhere..” (Haim Deutsch’s motto)



  • I would like to thank Haim for his Product Owner training course. Learning by doing is not just a motto for him: his whole training takes the shape of a scrum project with product backlog items and burn-down chart. We also played serious games to highlight specific pieces of knowledge, thus ingraining knowledge through experience. The subject at hand is quite wide, and his training goes beyond mere classes. The business value workshop I have conducted the day after was a success thanks to his example, and I have a lot more ideas to implement in the months to come.

    (CSPO, Paris, France, Sept. 2016)


    Product Owner, UFC-Que Choisir
  • Interesting and rewarding course!

    Haim has a lot of experience and he loves to share his tips.

    (CSPO, Herzlia, Dec. 2015)


    Project Manager, Gtech
  • Real Good! Actual experience and hands on. Very good atmosphere. All questions answered.

    Great course!

    (CSPO, Herzlia, Dec. 2015)


    Mentor, Self employed
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